Sports Illustrated represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Sports Illustrated is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Sports Illustrated is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
Sports Illustrated is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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