Sports Illustrated represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
The logo Sports Illustrated Is executed in such a precise way that including it in any place will never result a problem.
Excellent equilibrated logo blunt with thin line.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The key to success of Sports Illustrated is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.