Excellent equilibrated logo blunt with thin line.
South is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The logo South Is executed in such a precise way that including it in any place will never result a problem.
The key to success of South is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
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