ServiceMaster is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of ServiceMaster is the stength of its color range, that breaks the space turning it into main protagonist.
ServiceMaster is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
ServiceMaster represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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