The key to success of Scruples Branding is the stength of its color range, that breaks the space turning it into main protagonist.
Scruples Branding represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Scruples Branding is a perfect sample of how a logo turns up to be a clear distinctive of its brand.