Schweppes is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Schweppes is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
The logo Schweppes Is executed in such a precise way that including it in any place will never result a problem.
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