Excellent equilibrated logo blunt with thin line.
SC Johnson Wax is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of SC Johnson Wax is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
It can be recognized by its great balance, exclusiveness and formal excellence.
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